Trends for 2019
Facebook recently released their 2019 trends report based on a study of consumer messaging and behavior on the platform, over the past 24 months, of consumers who are over the age of 18 and primarily used the Facebook products “Topics to Watch” and “Hot Topics” to drive the research. Furthermore, if the entire 33-page report could be boiled down to two words, those words would be:
Consumers are looking for brands that reflect their values, hold their opinions, and in general seek to make the world a better place. Additionally, things like zero-packaging solutions, organic or sustainable product lines (the search for “metal straws” is up 205%), natural ingredients, and carbon dioxide removal are just some of the trending topics heading into the new year. Moreover, higher rates in the searches seems to align with the trendlines for outdoor adventures like paddle boarding, wakeboarding, and hiking, as well as searches in the realm of ‘mindfulness.’
RISE
Perhaps the most surprising trend is that consumers are showing a preference towards micro-influencers, and even nano-influencers. These are users that have much smaller audiences with high engagement rates. They are able to convert for brands at a much higher level for a much lower cost.
Furthermore, 2019 is bound to be an exciting year full of disruption and opportunity! Certain brands will become perfectly positioned to connect with consumers because they can navigate and understand trend lines . You can read the entire report below and help get your brand ready for the next 12 months.
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